This smells really lovely. It smells very floral, like a perfume. It's definitely a girly scent - one for the ladies, not really for the lads.I like that it's non-bio so is suitable for me and my sensitive skin.It has a pop top so you can squirt the liquid out easily.The instructions on the bottle say you need 25mls for a 4-5kg wash, and 40mls for up to 7kg or for heavy soiling or for a very hard water area. It would have been nice if this came with a little measuring cup which would make it easier to dole out the right amounts for each wash.The clothes came out soft and smelling lovely.The PET plastic bottle, plastic bottle cap and paper label are all recyclable, which is good.