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RADICAL TRANSPARENCY

Most home care brands throw around “non-toxic”, but the term itself isn't regulated. Behind the label, they’re still using chemicals flagged by scientists, regulators, and health charities. We’re the only laundry and home care brand to eliminate every single toxin on the Breast Cancer UK A–Z Chemicals of Concern List 2024 - zero loopholes. We're committed to radical transparency, backed by hard science.

CUTTING THROUGH THE BS

Clean-washing is the new green-washing. We’re here to expose the loopholes and name the ingredients the industry doesn't want us to talk about.