Mood-Led Fragrance for Modern Wellbeing.
Radically Clean. Hormone Conscious.
WHERE FRAGANCE AND HEALTH CAN FINALLY COEXIST
Tess and Josh have long been obsessed with the transformative power of fine fragrance.
When Josh was diagnosed with an autoimmune condition in 2011, his doctors told him fragrance was one of the first things to go. Yet rather than leave fragrance behind, he set out to understand it from the inside out—not because he wanted to give it up, but because he felt it made no sense that all fragrance must be dangerous, and he simply loved it too much to walk away.
That journey eventually led him to Tess—a designer, creative perfumer and fellow fragrance obsessive. Together, they began exploring how luxury fragrance could evolve in an era of growing concerns around carcinogens, endocrine disruption and forever chemicals.
ENDLESS ITERATIONS
This process means our formulations can take years, not months, to create - sometimes we have to start over multiple times, but radical transparency and safety are non-negotiable. This is why we are the first fragrance house producing products that adhere in full to the Breast Cancer UK Chemicals of Concern Framework (2024/2025/2026).
We do not believe in the phrase “done is better than perfect”. In fact, we aim for perfection with all of our products, even if it means they take twice as long to make. We can’t say we’re there yet, but we will never stop aiming for 100%.
HEIDRUN HARDER - MASTER PERFUMER
Heidrun Harder is a second-generation perfumer and Master Perfumer, graduating top of her class from the prestigious ISIPCA school. Following a childhood spent exploring nature alongside her father, she built a distinguished global career across Paris, London, Mumbai, Singapore, and Dubai, creating fragrances for leading international brands. Today, she leverages her global experience and innovative materials to craft modern masterpieces and push creative boundaries.
OUR MANIFESTO
At TLC, we’re guided by eight core values that set us apart from every other homecare brand.
#1 RADICAL TRANSPARENCY
We meet all regulations outlined in the Breast Cancer UK A to Z Chemicals of Concern List (2024/2025/2026) - a standard we don’t know of any other homecare brand meeting. This list includes the ban of all Endocrine-disrupting chemicals (EDCs). EDCs interfere with hormone function and have been linked to reproductive issues, developmental problems, metabolic disorders, cancer, and neurological concerns.
#2 INNOVATE, DON’T IMITATE
We don’t copy products or fragrances. We create what should exist - not what already does.
#3 QUALITY OVER SPEED
We take years to perfect each formulation and fragrance, continuously improving even post-launch. It’s tough on our team of dermatoligists, scientists and master perfumers - some times they hate us, so you can love us.
#4 PERFECTION OVER PROFIT
There are faster, cheaper ways to make products but unless they meet our strict standards and regulatory rules, we won’t use them. We’ve reformulated products at the last minute and remixed fragrances multiple times over. We’d rather make nothing than make something average.
#5 CLEAN FRAGRANCE
We are the only luxury homecare brand creating fragrance clean enough to breathe. Others often don’t even know what’s in theirs. We do.
#6 BESPOKE SCENT AS SCIENCE
Our fine fragrances are crafted by master perfumers and natural chemists to evoke specific moods and states of being. We turn everyday routines into sensory experiences.
#7 WE ARE RE NOT FOR EVERYONE
We know we’re not for everyone and that’s okay. We stand by our ingredients, our process, and our purpose. Our products do more than just smell nice - they’re designed with intention.
#8 CO-CREATION IS KEY
We create with you. Your feedback shapes our fragrances, formulations, and products. Have any thoughts? We’d love to hear from you.
customercare@thelabco.com
