The Only Laundry + Home Care That's Actually Non Toxic.
Unique fine fragrance. Radical Transparency.
THE ONLY NON-TOXIC BRAND APPROVED BY BREAST CANCER UK*
Many products call themselves “non-toxic.” We prefer proof. Our fragrances go through an intense, multi-stage toxicity review, removing ingredients often hidden by “natural” and “safe” brands through regulatory loopholes.
ENDLESS ITERATIONS.
This process means our formulations can take years, not months, to create - sometimes we have to start over multiple times, but radical transparency and safety are non-negotiable. This is why we are the only laundry and home care brand approved by Breast Cancer UK.*
We do not believe in the phrase “done is better than perfect”. In fact, we aim for perfection with all of our products, even if it means they take twice as long to make. We can’t say we’re there yet, but we will never stop aiming for 100%.
FINE FRAGRANCE BY INDEPENDENT PERFUMERS.
Created by independent perfumers Josh Gilbertson and Tess Richards, each scent is designed in Grasse, France - the historic centre of luxury perfume craft. Never off-the-shelf, never copied. These are original fine-fragrance compositions designed to bring depth, emotion and artistry into everyday homecare.
OUR MANIFESTO
At TLC, we’re guided by eight core values that set us apart from every other homecare brand.
#1 RADICAL TRANSPARENCY
We meet all regulations outlined in the Breast Cancer UK A to Z Chemicals of Concern List 2024 - a standard we don’t know of any other homecare brand meeting. This list includes the ban of all Endocrine-disrupting chemicals (EDCs). EDCs interfere with hormone function and have been linked to reproductive issues, developmental problems, metabolic disorders, cancer, and neurological concerns.
#2 INNOVATE, DON’T IMITATE
We don’t copy products or fragrances. We create what should exist - not what already does.
#3 QUALITY OVER SPEED
We take years to perfect each formulation and fragrance, continuously improving even post-launch. It’s tough on our team of dermatoligists, scientists and master perfumers - some times they hate us, so you can love us.
#4 PERFECTION OVER PROFIT
There are faster, cheaper ways to make products but unless they meet our strict standards and regulatory rules, we won’t use them. We’ve reformulated products at the last minute and remixed fragrances multiple times over. We’d rather make nothing than make something average.
#5 CLEAN FRAGRANCE
We are the only luxury homecare brand creating fragrance clean enough to breathe. Others often don’t even know what’s in theirs. We do.
#6 BESPOKE SCENT AS SCIENCE
Our fine fragrances are crafted by master perfumers and natural chemists to evoke specific moods and states of being. We turn everyday routines into sensory experiences.
#7 WE ARE RE NOT FOR EVERYONE
We know we’re not for everyone and that’s okay. We stand by our ingredients, our process, and our purpose. Our products do more than just smell nice - they’re designed with intention.
#8 CO-CREATION IS KEY
We create with you. Your feedback shapes our fragrances, formulations, and products. Have any thoughts? We’d love to hear from you.
customercare@thelabco.com
