LUXURY HOMECARE MEETS RADICAL TRANSPARENCY.
Many homecare brands claim to be non-toxic and natural, yet they hide harmful chemicals in their formulations, their fragrances, or both.
Sometimes, they don’t even realise it because they haven’t scrutinised every ingredient the way we do. The result? Misleading claims and greenwashing.
We wanted a brand that was truly non-toxic - powered by natural science and clean fragrances, free from hormone disruptors and carcinogens.
So we created one.
At The Lab Co., we redefined luxury homecare. Our formulations are genuinely non-toxic, and infused with bespoke fragrances designed to transform everyday routines into sensory rituals. Each product takes years to perfect; crafted in collaboration with expert perfumers, scientists, and designers - not just to perform brilliantly and smell beautiful, but to shift your entire mood and state of being.
Powered by natural science and radical transparency - no greenwashing, no compromises. Just homecare that works and smells incredible.
This is the future of homecare.
This is TLC.
OUR MANIFESTO
At TLC, we’re guided by eight core values that set us apart from every other homecare brand.
#1 RADICAL TRANSPARENCY
We meet all regulations outlined in the Breast Cancer UK A to Z Chemicals of Concern List 2024 - a standard we don’t know of any other homecare brand meeting.
#2 INNOVATE, DON’T IMITATE
We don’t copy products or fragrances. We create what should exist - not what already does.
#3 QUALITY OVER SPEED
We take years to perfect each formulation and fragrance, continuously improving even post-launch. It’s tough on our team of dermatoligists, scientists and master perfumers - some times they hate us, so you can love us.
#4 PERFECTION OVER PROFIT
There are faster, cheaper ways to make products but unless they meet our strict standards and regulatory rules, we won’t use them. We’ve reformulated products at the last minute and remixed fragrances multiple times over. We’d rather make nothing than make something average.
#5 CLEAN FRAGRANCE
We are the only luxury homecare brand creating fragrance clean enough to breathe. Others often don’t even know what’s in theirs. We do.
#6 BESPOKE SCENT AS SCIENCE
Our fine fragrances are crafted by master perfumers and natural chemists to evoke specific moods and states of being. We turn everyday routines into sensory experiences.
#7 WE ARE RE NOT FOR EVERYONE
We know we’re not for everyone and that’s okay. We stand by our ingredients, our process, and our purpose. Our products do more than just smell nice - they’re designed with intention.
#8 CO-CREATION IS KEY
We create with you. Your feedback shapes our fragrances, formulations, and products. Have any thoughts? We’d love to hear from you.
customercare@thelabco.com
